How White label Solutions Enhance User Experience in Online Sports Betting?

Elevate your online sports betting experience with white label solutions that optimise user engagement and provide a seamless platform for wagering.

The iGaming industry currently, is in its most dynamic state considering the emerging technology. Developers are harnessing every possible opportunity to incorporate the best, most advanced user-friendly tactics to gain customers. This can encompass several factors including types of payment gateways, theme customization, encouraging bonuses, and personalization with bets. In this article, we’ll see how White label Solutions enhance user experience without the operators having to incorporate all of it from scratch. For any online iGaming platform, a quickly customised solution acts as the quickest and easiest way to make an entry into the online sports betting gaming arena. 

White label Solutions for Online Sports Betting

A White label company is a third-party integrator/developer of your sportsbook solution that brings you a quick solution at a reasonable price. Within a span of just 5 to 10 days, an operator can get access to a ready website or app to start his business. This platform has to abide by certain standards, fulfil certain necessities, and take responsibility for licensing including 24×7 conflict resolution. A white-label sportsbook provider looks after the end-to-end successful functioning of the website and incorporates the ideas of operator’s minds with its available customization features. Consider your platform served to you on a silver platter with all technical and legal aspects covered. 

How White label Solutions Function

We have discussed what white-label sportsbook solutions are, and in this segment, we will take a look at how they work. It starts with online bookmakers trying to opt for whitelabel solutions. There are several benefits of choosing white label sportsbook software providers in 2024 over Independent functioning. Those are as follows:

• Design flexibility
• Quick services
• Minimal efforts
• Easy integration of game, feed, and odds providers
• Easier Association with third-party payment gateways. 

Operators hence choose to shift to white label solutions for a risk-free operation. Operators receive a fully integrated betting platform with round the clock technical support, player protection, customizable designs, and authorization of different jurisdictions. These bookmakers can design their bonus system, integrate new sports from the betting market, customise their odds, and add/create agents. 

One of the most economical reasons for a sportsbook platform to partner up with a White Label solution like PIEGAMING is flexibility and risk-free operation. This enables these sportsbook platforms to incorporate easy customization to keep up with the dynamic nature of the industry and yet enhance user experience in Online Sports Betting. There are times when re-branding is required for the platform to establish its identity. White Label sportsbook solutions can be of great value as they have a Content Management System(CMS) to change their front-end finish. 

Read Also: How To Create Your Own Sports Betting Platform?

How User Experience Plays An Important Role in Online Sports Betting

The User Experience in the Sports Betting Platform is undoubtedly an important element for its advancement. Let’s have a look in detail. 

1. The initial look and feel of the platform is enough to make or break the initial impression
   A well-designed platform and cleverly set navigation can keep a player engaged in a platform. An intuitive navigation system can ease the entire process for a user and keep his interest going. Moreover, the loading of the game is a major determinant of the quality of the platform. The home page is the initial contact between a player and a sportsbook platform, hence it has the biggest weightage in determining whether a player will play further or drop off.
2. Responsive design is crucial to make User Experience in iGaming Applications more immersive
   The most important aspect of improving the user experience of sportsbook software is to streamline the experience across all devices, encouraging, on-the-go bettors. 
3. Anticipate the anxiety about online transactions and keep it safe, ALWAYS!
   There are usually a lot of doubts and anxiety attached to online transactions. Multiple levels of security layers can help a user gain confidence in the platform. Quality White label sportsbook providers incorporate both SSL and TSL encryption methods. This in return brings trust and customer retention to the brand. 
4. Conflict resolution is an active determinant of customer retention
   It increases the platform’s ability to generate a feeling of trust in users and also makes the journey of online betting easier.
   
5. Multiple language support brings a wide variety of bettors to the platform. Since all the communication and website copies are available in their mother tongue, it encourages them to have a better journey throughout the experience.
   
6. Create a seamless player onboarding experience
   A seamless onboarding process will ensure a bettor completes the initial requirement without stepping out.
   
7. Don’t forget to attract new joiners with extravagant bonuses
   Lots of joining bonuses and loyalty bonuses to attract and retain players.
   
8. Crypto and fiat currencies for everyone
   Multiple payment gateway choices and currency choices so that technicalities don’t hold players from choosing correctly.

Your Checklist to Ensure Good User Experience in Online Sports Betting

Things to check out for good user experience by white label solution:

• To attract more players you need to search for white label solutions offering an extensive portfolio of sports to bet on. The selected white label provider should cover as many popular leagues as possible along with other live events. Providing multiple types of bets with the best odds is crucial to compete against contemporaries. One of the best Sportsbook Solution Providers in 2024 is Piegaming, known for offering 80+ Markets and covering 50+ live events. 
• Look out for the provider offering the most advanced game design technology. It makes the platform compatible with mobile operations as user experience is important in Sports Betting. 
• Betting is associated with a high risk of identity theft if not secured using various layers of protection technologies. Incorporating the best-in-class payment gateways can help you create a good reputation in the market. Always search for a white label solution providing secure banking options and abiding by the money laundering guidelines.
• Watch out for the visual aspects of the platform built by a white-label solution. This will help you understand the kind of templates they have to offer for your sportsbook platform. See the flexibility of its customization features before finalising your choice.
• The right settings of odds play a major role in customer acquisition. The players need to have a feeling of its legitimacy or else the platform will lose its goodwill. 
• One of the major aspects of giving your platform a smooth experience is assessing the agility of customer support. Hence, look for a white label provider with round-the-clock technical and backend support. 

Read Also: How a Custom Front-end Improves User Experience in iGaming Applications

Summing it up

User experience does not stop at the face value of a website; it goes way further. Starting from a user’s first click on the website link it starts determining the success of his customer journey. Only a reputable White Label Solutions provider can read between the lines and curate the best solution for your sports betting platform. Here in Piegaming, you get a no-coding Player Account Management that is capable of managing multiple player accounts, games, affiliates, and gaming lobbies. With an extensive gaming library and quick chat customer support it proves itself to be the most competent rising star among all other White Label software providers.